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Fanocracy: Turning Fans into Customers and Customers into Fans

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9780593084007
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A Wall Street Journal bestsellerFrom the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:· MeUndies, the subscription company that’s revolutionizing underwear· HeadCount, the nonprofit that registers voters at music concerts· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers· Hagerty, the classic-car insurance provider with over 600,000 premier club members· HubSpot, the software company that draws 25,000 attendees to its annual conferenceFor anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Product Details:

ISBN: 9780593084007
Author: David Meerman Scott
Publisher: Portfolio
Hardcover: 304 Pages
Dimensions: 21.64 x 14.71 x 14.91 cm ( 8.52 x 5.79 x 5.87 inches)
Weight: 0.41 Kg (0.9 Lbs)

This product may have a small discount mark. Our bookstores house over 5,000 square feet of bargain-priced books from 25%-80% off the original list price. Our inventory includes publishers' excess books, which are all new, unread, and guaranteed to be in excellent condition. Some books may be discreetly marked with a small line or dot on the edge of the pages to signify their discount market status. This mark ensures that the books will not be returned to the publisher for a second credit, translating into big savings for you. For more information on publisher's marks, click here. Note: All orders are backed by a 100% satisfaction guarantee.

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Please allow 5 days for your order to arrive. You will receive a tracking number for your order via email.

Returns are easy, simply contact us and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap!

Here are 5 more great reasons to buy from us:

   

You get a full 30 days to return your item to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you 100% of your order.

Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap!

In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down.

We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again.

Ordering from Caribook is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either.

A Wall Street Journal bestsellerFrom the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:· MeUndies, the subscription company that’s revolutionizing underwear· HeadCount, the nonprofit that registers voters at music concerts· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers· Hagerty, the classic-car insurance provider with over 600,000 premier club members· HubSpot, the software company that draws 25,000 attendees to its annual conferenceFor anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Product Details:

ISBN: 9780593084007
Author: David Meerman Scott
Publisher: Portfolio
Hardcover: 304 Pages
Dimensions: 21.64 x 14.71 x 14.91 cm ( 8.52 x 5.79 x 5.87 inches)
Weight: 0.41 Kg (0.9 Lbs)

This product may have a small discount mark. Our bookstores house over 5,000 square feet of bargain-priced books from 25%-80% off the original list price. Our inventory includes publishers' excess books, which are all new, unread, and guaranteed to be in excellent condition. Some books may be discreetly marked with a small line or dot on the edge of the pages to signify their discount market status. This mark ensures that the books will not be returned to the publisher for a second credit, translating into big savings for you. For more information on publisher's marks, click here. Note: All orders are backed by a 100% satisfaction guarantee.

Shipping
This Item Ships to Trinidad & Tobago

Shipping costs in Trinidad & Tobago

TT$ 29.00 on orders from TT$ 0 - 248.99 

FREE Shipping on orders over TT$ 249

 

   

Please allow 5 days for your order to arrive. You will receive a tracking number for your order via email.

Returns are easy, simply contact us and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap!

Here are 5 more great reasons to buy from us:

   

You get a full 30 days to return your item to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you 100% of your order.

Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap!

In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down.

We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again.

Ordering from Caribook is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either.

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Fanocracy: Turning Fans into Customers and Customers into Fans

$50.00 $224.00

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